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    Contemporary Marketing Study Set 4
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    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
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    Which Factor Is Most Likely to Have an Influence on the Choice
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Which Factor Is Most Likely to Have an Influence on the Choice

Question 269

Question 269

Multiple Choice

Which factor is most likely to have an influence on the choice between primary and secondary data?


A) data source
B) substitutability
C) availability
D) applicability

Correct Answer:

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