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    Contemporary Marketing Study Set 4
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    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
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    Which Method Used for Conducting Primary Research Gathers Information by Encouraging
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Which Method Used for Conducting Primary Research Gathers Information by Encouraging

Question 114

Question 114

Multiple Choice

Which method used for conducting primary research gathers information by encouraging the participants to engage in a discussion on a predetermined topic?


A) trend analysis
B) Delphi technique
C) focus group
D) interpretative research

Correct Answer:

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