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    Contemporary Marketing Study Set 4
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    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
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    What Is Test-Marketing? What Are Some Challenges When Test-Marketing New
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What Is Test-Marketing? What Are Some Challenges When Test-Marketing New

Question 118

Question 118

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What is test-marketing? What are some challenges when test-marketing new products?

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Test-marketing is the introduction of a ...

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