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    Contemporary Marketing Study Set 4
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    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
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    Why Are Mail Surveys an Unreliable Means of Gathering Primary
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Why Are Mail Surveys an Unreliable Means of Gathering Primary

Question 230

Question 230

Multiple Choice

Why are mail surveys an unreliable means of gathering primary data in many foreign countries?


A) opinionated nature of target samples
B) reticence of people in presence of others
C) low literacy rates
D) lack of basic telecommunications infrastructure

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