Multiple Choice
Why are mail surveys an unreliable means of gathering primary data in many foreign countries?
A) opinionated nature of target samples
B) reticence of people in presence of others
C) low literacy rates
D) lack of basic telecommunications infrastructure
Correct Answer:

Verified
Correct Answer:
Verified
Q107: Buyer surveys gather useful information only when
Q225: Which of the following is a qualitative
Q226: Distinguish between primary and secondary data. Can
Q227: Exponential smoothing is a sophisticated method of
Q228: After cost, the reliability and accuracy of
Q231: The sales force composite technique of forecasting
Q232: Megan believes the reason the sales of
Q233: A department manager recommends using secondary data
Q234: What is the outcome of a properly
Q235: Typical sources of internal company data are