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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    The Sales Force Composite Technique of Forecasting Could Be Used
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The Sales Force Composite Technique of Forecasting Could Be Used

Question 231

Question 231

True/False

The sales force composite technique of forecasting could be used by Nabisco to gain meaningful insight into short-term trends in future sales of the company's cookies.

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