Emily Is a Custom Homebuilder and Estimates That Last Year's

Multiple Choice

Emily is a custom homebuilder and estimates that last year's sales were $1,500,000 and the sales growth rate for the past several years has been averaging 10 percent. On that basis, this year's sales should be $1,650,000. Which of the following forecasting techniques is Emily using?

A) survey of buyers intentions
B) sales force composite
C) trend analysis
D) Delphi technique