True/False
It would be inappropriate in exploratory research for a manufacturer to talk to its wholesalers, retailers, and ultimate users of its product to obtain data relevant to discovering the cause of a problem because they are likely to show bias.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q31: What is a group of people chosen
Q32: The cost and time involved in collecting
Q33: When is marketing research most likely to
Q34: What did much of the early marketing
Q36: When conducting marketing research, it is important
Q37: When is marketing research most likely to
Q38: What term refers to the process of
Q39: Marketing research interviews conducted in shopping centres
Q40: In research studies using the observation method,
Q190: A full-service research supplier is a marketing