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    Business
  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    The Cost and Time Involved in Collecting Secondary Data Makes
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The Cost and Time Involved in Collecting Secondary Data Makes

Question 32

Question 32

True/False

The cost and time involved in collecting secondary data makes it a less-than-economical choice for most firms when compared to collection of primary data.

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