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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    A Marketing Information System (MIS) Is a Planned, Computer-Based System
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A Marketing Information System (MIS) Is a Planned, Computer-Based System

Question 16

Question 16

True/False

A marketing information system (MIS) is a planned, computer-based system designed to provide decision makers with a continuous flow of information relevant to their areas of responsibility.

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