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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 8: Marketing Research, Decision Support Systems, and Sales Forecasting
  5. Question
    A Well-Constructed Marketing Information System (MIS) Serves as a Company's
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A Well-Constructed Marketing Information System (MIS) Serves as a Company's

Question 18

Question 18

True/False

A well-constructed Marketing Information System (MIS) serves as a company's nerve centre, continually monitoring the market environment-both inside and outside the organization-and providing instantaneous information.

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