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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 5: Consumer Behaviour
  5. Question
    A Need Is an Imbalance Between the Consumer's Actual and Desired
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A Need Is an Imbalance Between the Consumer's Actual and Desired

Question 196

Question 196

True/False

A need is an imbalance between the consumer's actual and desired state.

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