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    Contemporary Marketing Study Set 4
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    Exam 1: Marketing: the Art and Science of Satisfying Customers
  5. Question
    When a Firm Contributes to Environment Protection and Human Welfare
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When a Firm Contributes to Environment Protection and Human Welfare

Question 123

Question 123

Multiple Choice

When a firm contributes to environment protection and human welfare programs, which type of behaviour is it exhibiting?


A) relationship marketing
B) social responsibility
C) economic neutrality
D) one-to-one marketing

Correct Answer:

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