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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 1: Marketing: the Art and Science of Satisfying Customers
  5. Question
    If WestJet Describes Itself as a Transportation Company Rather Than
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If WestJet Describes Itself as a Transportation Company Rather Than

Question 120

Question 120

True/False

If WestJet describes itself as a transportation company rather than an airline, it is suffering from marketing myopia.

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