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    Exam 12: Marketing Channels and Supply Chain Management
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    A Fast-Food Giant Invests in Potato Farms in Prince Edward
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A Fast-Food Giant Invests in Potato Farms in Prince Edward

Question 19

Question 19

Multiple Choice

A fast-food giant invests in potato farms in Prince Edward Island in order to stabilize its raw material prices. What type of integration is this an example of?


A) situational
B) backward
C) balanced
D) horizontal

Correct Answer:

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