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    Contemporary Marketing Study Set 4
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    Exam 12: Marketing Channels and Supply Chain Management
  5. Question
    What Is an Improved or Supplemental Service Called That Is
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What Is an Improved or Supplemental Service Called That Is

Question 18

Question 18

Multiple Choice

What is an improved or supplemental service called that is added to the supply chain to provide enhanced benefits, but is NOT expected by the customer?


A) value-added service
B) demarketing
C) cost-plus products
D) optimization

Correct Answer:

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