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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
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    Which of the Following Is NOT an Aspect or Dimension
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Which of the Following Is NOT an Aspect or Dimension

Question 97

Question 97

Multiple Choice

Which of the following is NOT an aspect or dimension of Young & Rubicam's Brand Asset Valuator model?


A) differentiation
B) relevance
C) esteem
D) price

Correct Answer:

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