Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ consists of words or numbers that can be spoken,and identifies and distinguishes a firm's offerings from those of its competitors.

A) trade dress
B) brand preference
C) brand insistence
D) generic product
E) family brand
F) brand equity
G) product diversification
H) trademark
I) brand extension
J) consumer innovator
K) brand name
L) private brand
M) brand manager
N) universal product code (UPC)
O) cannibalization
P) product liability
Q) captive brand
R) brand mark
S) line extension
T) label