What Does the Term "Product Positioning" Refers To

Multiple Choice

What does the term "product positioning" refers to?

A) a low cost market entry strategy in which two or more firms represent one another's complementary yet non-competing products in the markets
B) the process of developing entirely new products for new markets
C) consumers' perceptions of a product's attributes, uses, quality, as well as advantages and disadvantages relative to competing brands
D) the process of developing a trade dress for a new product