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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    Pantene Sent Free Samples of Its New Shampoo to a Researched
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Pantene Sent Free Samples of Its New Shampoo to a Researched

Question 61

Question 61

True/False

Pantene sent free samples of its new shampoo to a researched list of potential customers. This strategy accelerated and enhanced the evaluation and trial stages of the consumer adoption process.

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