menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    What Is the Process by Which New Goods or Services
Solved

What Is the Process by Which New Goods or Services

Question 13

Question 13

Multiple Choice

What is the process by which new goods or services are accepted in the marketplace is known as?


A) extension
B) referencing
C) diffusion
D) polarization

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q8: Consumer innovators are individuals who develop novel

Q9: The product adoption process involves five steps:

Q10: Why do firms create brand extensions?

Q11: How does the package fit into the

Q12: In Young & Rubicam's Brand Asset Valuator

Q15: Product diversification is a relatively risky expansion

Q16: Captive brands are spinoffs of manufacturers' brands

Q17: Packaging cost is not as important as

Q18: New product venture teams typically have a

Q88: Match each item with the correct statement

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines