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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    Product Diversification Is a Relatively Risky Expansion Strategy Because It
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Product Diversification Is a Relatively Risky Expansion Strategy Because It

Question 15

Question 15

True/False

Product diversification is a relatively risky expansion strategy because it introduces new products into new markets, unlike other strategies that already have the product or market established.

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