Multiple Choice
Which statement best describes the role of a new product committee?
A) It helps the organization in identifying a suitable partner for a joint venture.
B) It looks after all the legal aspects of the organization when it launches a new product in the market.
C) It coordinates and integrates the work of the firm's functional departments on a specific project.
D) It reviews and approves new-product plans that arise elsewhere in the organization.
Correct Answer:

Verified
Correct Answer:
Verified
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