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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
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    Who Are Consumer Innovators? What Are Their Demographics? Give Some
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Who Are Consumer Innovators? What Are Their Demographics? Give Some

Question 185

Question 185

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Who are consumer innovators? What are their demographics? Give some examples of innovators.

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Consumer innovators are people who purch...

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