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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
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    A Manufacturer's Brand That Was Once Widely Distributed but Is
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A Manufacturer's Brand That Was Once Widely Distributed but Is

Question 218

Question 218

True/False

A manufacturer's brand that was once widely distributed but is now limited to one or two retail outlets exclusively is called a captive brand.

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