Multiple Choice
If Sunbeam were to develop a new coffee machine and brand it "The Coffee Maker," why would the company NOT be able to register the term as its trademark?
A) Sunbeam already manufactures a coffee maker under a different product name.
B) There is already a competitive product with the same name registered overseas.
C) To be registered it must contain the company's name.
D) Registered trademarks cannot contain words that are in general use.
Correct Answer:

Verified
Correct Answer:
Verified
Q6: Brand names should contain words or phrases
Q24: A strong brand identity can contribute to
Q218: A manufacturer's brand that was once widely
Q219: What type of marketing research project is
Q220: Match each item to the statement or
Q222: The Brand Asset Valuator defines four dimensions
Q225: Match each item to the statement or
Q226: Discuss the steps in the new product
Q227: Why can product positioning be important to
Q228: About half of all new products developed