True/False
Trade dress refers to elements of branding, such as the visual cues used to create an overall look for the product.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q11: When a company authorizes another organization to
Q76: Private labels typically provide better profit margins
Q188: Match each item with the correct statement
Q235: The highest level of brand loyalty is
Q238: What is product cannibalization?<br>A) the expected outcome
Q239: What are family, individual, manufacturers', captive, and
Q242: The purpose of test-marketing is to verify
Q243: Match each item to the statement or
Q244: Brand licensing involves the purchase of the
Q245: New product committee members are not the