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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    Brand Licensing Involves the Purchase of the Brand Name by Another
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Brand Licensing Involves the Purchase of the Brand Name by Another

Question 244

Question 244

True/False

Brand licensing involves the purchase of the brand name by another company to use on unrelated products.

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