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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    When a Company Authorizes Another Organization to Use Its Brand
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When a Company Authorizes Another Organization to Use Its Brand

Question 91

Question 91

True/False

When a company authorizes another organization to use its brand name, the company is practising brand diversification.

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