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  3. Study Set
    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
  5. Question
    Cannibalization Is the Use of Flanker Brands to Take Market
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Cannibalization Is the Use of Flanker Brands to Take Market

Question 201

Question 201

True/False

Cannibalization is the use of flanker brands to take market share from a competitive brand.

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