Brand Insistence: Brand Insistence Is the Ultimate Stage in Brand

Essay

Brand insistence: Brand insistence is the ultimate stage in brand loyalty that leads consumers to refuse alternatives and to search extensively for the desired merchandise. A product at this stage has achieved a monopoly position with its consumers. Although many firms try to establish brand insistence with all consumers, few achieve this ambitious goal. Companies that offer specialty or luxury goods and services are more likely to achieve this status than those offering mass-marketed goods and services.