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    Contemporary Marketing Study Set 4
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    Exam 11: Developing and Managing Brand and Product Strategies
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    The Rate at Which a New Product Is Adopted Depends
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The Rate at Which a New Product Is Adopted Depends

Question 193

Question 193

True/False

The rate at which a new product is adopted depends on, among other things, its relative advantage over previous ideas and its compatibility with existing ways of doing things.

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