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    Contemporary Marketing Study Set 3
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    Exam 12: Developing and Managing Products
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    If Potential Buyers Can Observe an Innovation's Superiority in a Tangible
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If Potential Buyers Can Observe an Innovation's Superiority in a Tangible

Question 135

Question 135

True/False

If potential buyers can observe an innovation's superiority in a tangible form, the adoption rate increases.

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