What Type of Problem Is Common for Companies During the Introductory

Multiple Choice

What type of problem is common for companies during the introductory stages of a product life cycle?

A) Competitors rush into the market with offerings similar to those of the innovator.
B) Technical problems are common as companies fine-tune product design.
C) Heavy promotional outlays emphasize differences that exist between products.
D) Profits for the product category decline, sometimes actually becoming negative.