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    Contemporary Marketing Study Set 4
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    Exam 10: Product and Service Strategies
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    Word-Of-Mouth Reports and Mass Advertising Have Very Little Effect on Hesitant
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Word-Of-Mouth Reports and Mass Advertising Have Very Little Effect on Hesitant

Question 195

Question 195

True/False

Word-of-mouth reports and mass advertising have very little effect on hesitant buyers making an initial product purchase during the growth stage of the product life cycle.

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