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    Contemporary Marketing Study Set 4
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    Exam 10: Product and Service Strategies
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    What Type of Product Are Consumers Primarily Interested in When
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What Type of Product Are Consumers Primarily Interested in When

Question 191

Question 191

Multiple Choice

What type of product are consumers primarily interested in when they are well aware of the brands they prefer and are willing to make a special effort to obtain them?


A) impulse
B) convenience
C) shopping
D) specialty

Correct Answer:

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