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    Business
  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 17: Relationship Marketing and Customer Relationship Management CRM
  5. Question
    Which of the Following Is NOT a Characteristic of Relationship
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Which of the Following Is NOT a Characteristic of Relationship

Question 76

Question 76

Multiple Choice

Which of the following is NOT a characteristic of relationship marketing?


A) long-term orientation
B) emphasis on retaining customers
C) low-to-moderate customer contact
D) high degree of customer commitment

Correct Answer:

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