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    Contemporary Marketing Study Set 4
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    Exam 17: Relationship Marketing and Customer Relationship Management CRM
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    What Type of Marketing Is the Information-Based Approach That Collects
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What Type of Marketing Is the Information-Based Approach That Collects

Question 81

Question 81

Multiple Choice

What type of marketing is the information-based approach that collects and analyzes data for specific information about markets and consumers?


A) frequency
B) affinity
C) database
D) customer service

Correct Answer:

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