In the Context of the Relationship Marketing Continuum, What Is

Multiple Choice

In the context of the relationship marketing continuum, what is a drawback associated with the efforts that focus on pricing and other financial incentives to attract customers?

A) It makes advertising and promotional expenses worthless.
B) It leads to hostile relationships with the suppliers.
C) It does not encourage creativity in advertising.
D) It is least likely to lead to a long-term relationship.