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  3. Study Set
    Contemporary Marketing Study Set 4
  4. Exam
    Exam 17: Relationship Marketing and Customer Relationship Management CRM
  5. Question
    Which of the Following Is NOT a Characteristic of the Third
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Which of the Following Is NOT a Characteristic of the Third

Question 207

Question 207

Multiple Choice

Which of the following is NOT a characteristic of the third level of relationship marketing?


A) structural primary bond
B) medium to high degree of customization
C) true buyer and seller partnership
D) low potential for sustained competitive advantage

Correct Answer:

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