Why Do Customers Prefer to Have Continuing Relationships with Businesses

Multiple Choice

Why do customers prefer to have continuing relationships with businesses or suppliers?

A) It helps the consumers in the process of benchmarking.
B) By nature, customers are resistant to change and prefer pre-existing relationships with businesses.
C) The decision-making process becomes easier with the reduction in the number of choices.
D) Most businesses have low switching costs which make them attractive to have continued relationships with.