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    Contemporary Marketing Study Set 4
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    Exam 17: Relationship Marketing and Customer Relationship Management CRM
  5. Question
    Which of the Following Is an Example of Affinity Marketing
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Which of the Following Is an Example of Affinity Marketing

Question 36

Question 36

Multiple Choice

Which of the following is an example of affinity marketing?


A) University of Manitoba's branded credit card
B) Hallmark's Gold Crown card
C) Petro Canada's rewards card
D) Air Canada's Aeroplan program

Correct Answer:

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