Steven Is a New English-Speaking Cultural Psychologist Who Only Uses

Multiple Choice

Steven is a new English-speaking cultural psychologist who only uses questionnaires.He wants to establish methodological equivalence when studying cultural differences in happiness between rural Nigerians and urban South Koreans.To do that, he will likely

A) use only questions that can be answered as true or false.
B) translate his questionnaires from English into the languages spoken in the target countries.
C) use statistical techniques to see if participants from the two cultures understand the questions in the same way.
D) ensure that participants from both countries answer the questionnaires in English.
E) reverse-code half of the items on his questionnaires.