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Emmanuelle Djubo Is a Sales Representative for a Firm That

Question 20

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Emmanuelle Djubo is a sales representative for a firm that makes textiles using a traditional dyeing process. The firm exports its products to companies in the fashion and home decorating industries internationally. Emmanuelle is at a trade show and runs into Suzanne, one of the buyers for the largest home decor retailer in Australia.
-During the sales presentation to the Australian firm,Emmanuelle should most likely:


A) make adaptations based on the needs of the prospect
B) highlight features that show her firm's superiority
C) set a price high enough to leave room for negotiation
D) raise strong reasons for not purchasing from competitors
E) create a marketing campaign that will appeal to mass audiences

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