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    Exam 12: Creating Value with the Consultative Presentation
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    When a Prospect Simply Cannot Imagine How a Product Can
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When a Prospect Simply Cannot Imagine How a Product Can

Question 64

Question 64

Multiple Choice

When a prospect simply cannot imagine how a product can be used,a salesperson's best strategy is to:


A) use a product demonstration
B) convert features to benefits
C) cover one idea at a time
D) appeal to more than one sense
E) use more technical terms

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