How Can Customer Complaints Provide the Firm with Great Value

Multiple Choice

How can customer complaints provide the firm with great value?

A) Customer service representatives require on-the-job training.
B) Resolving complaints involves engaging in two-way communication.
C) Sorting profitable and non-profitable customers becomes easier.
D) Complaints provide information that is difficult to obtain by other means.
E) Complaints offer an opportunity to prove the company is legally and ethically right.