Jenny Johansson Sells Customized Buses Like the Ones Bands Use

Multiple Choice

Jenny Johansson sells customized buses like the ones bands use while on road tours. Her company has recently assigned her to a new territory in the Upper Midwest, and she is reevaluating the sales strategies she used in her old territory in New England.
-Jenny is working on her sales strategy for a mid-sized town in her territory. One of her ideas is to stretch out of the traditional prospect pool of traveling performers,who are not headquartered in the Upper Midwest,and open up new markets with corporations that need customized buses for executives. This thinking process Jenny is participating in is called:

A) the value proposition
B) the marketing mix
C) presentation strategy
D) strategic planning
E) optimization