Which of the Following Statements Regarding Product Benefits Is Most

Multiple Choice

Which of the following statements regarding product benefits is most likely true?

A) People do not buy benefits,they buy features.
B) A benefit provides the customer with a personal advantage.
C) Prospects usually display equal interest in features and benefits.
D) Product features and benefits are the same but presented differently to consumers.
E) Salespeople should avoid describing features and focus exclusively on product benefits.