Customers Can Be a Source of Product and Company Information

Multiple Choice

Customers can be a source of product and company information for salespeople because:

A) customers do not trust the information salespeople give them
B) customers often do research on all options before buying
C) customers will trade information for discounts on products
D) salespeople do not have access to research that customers can find on the internet
E) salespeople tend to be less biased than are customers