Rob Fernández Is a Sales Representative Employed by Computer Resources,a

Multiple Choice

Rob Fernández is a sales representative employed by Computer Resources,a computer supplier that develops customer solutions that combine computer hardware,software,installation,and training. When Rob brings together many parts of the company's product mix in order to develop a customized customer solution,this is referred to as:

A) developing a product configuration
B) establishing a strategic priority
C) qualifying product benefits
D) quantifying product features
E) creating a value statement