RealPlan Sells a Calendar/messaging/paperwork Center That Helps Working Parents Organize

Multiple Choice

RealPlan sells a calendar/messaging/paperwork center that helps working parents organize their families' schedules and paperwork. The product has received positive feedback from buyers, and it is priced comparably to normal planners even though it offers more features and benefits. RealPlan has been selling various planning products to consumers for 10 years, and managers at the firm see an opportunity to move into the business market with a software version of the popular planner.
-What should the sales director of RealPlan most likely do before sending salespeople out to call on business buyers for the first time?

A) Make sure the salespeople have talked to businesspeople before.
B) Ask the salespeople to rehearse the standard customer presentation.
C) Adjust the sales forecast using the normal sales cycle for customers.
D) Build long-term strategic alliances by creating systems selling appeals.
E) Discuss the differences between consumer buyers and business buyers.